Beautiful Earth Boutique was started in early 2020 in London, UK with the purpose to create unique, nature-inspired and truly affordable jewelry. We love that jewelry can be used to express our individual stories and the things, places and people we love every day.
We have a small but mighty team of 10, from 6 different countries. We are a customer driven business and we always strive to do better for our customers, community and our planet. Thank you for being part of our journey 🖤
Taken in Myanmar (Burma) in 2017
Hey! I am Seema and I’m the founder of BEB. My passion for travelling, animals, and nature is one of the biggest inspirations behind our jewelry.
I backpacked across Europe and Asia a few years ago and from every country I visited, I would always buy some jewelry from market stalls or tiny boutiques selling handmade pieces as a reminder of that country and all the memories I had made with new friends and the beautiful places I had visited.
Looking at these jewelry pieces back at home in London would always bring a smile to my face and a flashback of some amazing memory from my trip - it was the best feeling in the world.
However, I could never find such unique designs online or in store that I could actually afford (especially since I love to change my jewelry often) so this is how BEB came to life!
Giving Back To Our Planet
At Beautiful Earth Boutique, we’re constantly looking for ways to operate with transparency, make a positive impact and reduce our environmental impact. This is why we have partnered with David Shepherd Wildlife Foundation (DSWF), a UK registered charity that has been fighting wildlife crime and protecting endangered animals in Africa and Asia since 1984.
Owner & Operations
Owner & Marketing
Social Media & Copywriter
Social Media Marketer
Customer Support Manager